Lead Scoring
Know which leads to call first — without guessing.
AI analyzes industry fit, digital maturity, business stage, and opportunity signals to score every company. Stop wasting time on cold leads.
Lead Scoring Bands
Hot (70-100)
High-fit companies with strong opportunity signals. Has website gaps, decision-maker contacts available, and matches your service offerings. Prioritize these first.
Warm (40-69)
Companies with moderate fit. May have a basic website, partial contact data, or emerging opportunity signals. Nurture and revisit.
Cold (0-39)
Low-fit companies. May be outside target industry, have strong existing digital presence, or lack opportunity signals. Deprioritize.
What Goes Into the Score
Opportunity Types
Website needed, website redesign candidate, AI agent opportunity, workflow automation gap, security consulting need, and more.
Business Stage
Startup, growth, established, or enterprise. Different stages have different needs and budgets.
Urgency Signals
Expired domain, broken website, no online presence, recent incorporation, rapid growth indicators.